Messaging for Change Workshop

Messaging for Change – Tools for Addressing Barriers and Inspiring Action for Businesses, Non-Profits and Community


Workshop postponed until further notice.

Patagonia Denver

2600 Walnut Street, Denver, CO


RSVP Early.  Space limited to 30 people.

Snacks and Beverages Provided

RSVP Required

If you have ever wanted to make a positive impact in your community, this training is for you!


Presented by the Sustainable Living Association, EPA Region 8 and Patagonia.


How DO you facilitate behavior change for improved performance, environment or community? Attend this hands-on presentation that explores messaging for behavior change concepts, also known as Community-Based Social Marketing (CBSM). We’ll discuss real-world examples and work through a customizable worksheet activity that you can take back to your community or organization. This adaptable approach is an impactful way to think about messaging, education and outreach.


CBSM assists organizations and communities in promoting positive behavior change through:

  • Identifying and understanding barriers to behavior change
  • Applying tools to overcome or offset those barriers
  • Developing, testing and piloting a plan
  • Implementing the program for a specific audience
  • Evaluating effectiveness of messages
RSVP Required

Facilitated by Virginia Till, EPA Region 8


Virginia Till is a sustainable management of food and recycling specialist at the Environmental Protection Agency Region 8 office in Denver, Colorado. She applies her 15+ years of education/outreach experience to provide technical expertise to businesses, communities and individuals to connect consumers with the story of their food to ensure no food goes to waste.


She also incorporates bridging the urban-rural divide into her work through collaboration, communication, and messaging for positive change. She holds a Master of Science in Integrated Sciences and a minor in sustainability from the University of Colorado at Denver. Virginia pursues her fascination with growing things by gardening at home and learning about fungi as an amateur mycologist.